Make Your Emblem Logo More Powerful With These 5 Design Elements
In the world of branding, an emblem logo stands out as a powerful design choice that encapsulates a brand’s essence through a unified symbol. Whether you’re a small startup or a large corporation, incorporating the right design elements into your emblem logo can significantly elevate your brand’s identity. In this blog post, we’ll explore the five must-have emblem logo design elements you should include, complete with real-life examples and practical tips to help you create a memorable and impactful logo.
1. Anchored in History: Crests and Shields
Crests and shields are more than just design elements; they are symbols of tradition, authority, and prestige. By incorporating these historical shapes into your emblem logo, you can convey a sense of established credibility and a rich heritage. This can be particularly beneficial for brands looking to position themselves as trusted and reliable.
Example 1: The British Royal Family Crest
The British Royal Family’s crest is a classic example of how a shield can be used to convey a sense of authority and tradition. The crest features a detailed shield with lions, unicorns, and other heraldic symbols that represent different aspects of the monarchy’s history and values. The use of gold and deep blue further reinforces the prestigious nature of the brand.
Example 2: The Starbucks Siren Emblem
Starbucks uses a circular emblem that features a siren, which is not a traditional shield but incorporates the circular shape to create a sense of inclusivity and timelessness. The emblem’s design conveys a rich history and connects with the brand’s maritime roots, adding depth to its modern image.
How to Incorporate This Element
- Shape Choice: Opt for a shield or similar shape that aligns with your brand’s history or mission. This shape should be simple yet authoritative.
- Details: Include classic elements such as banners, ribbons, or laurel wreaths. These details should complement the overall design without overwhelming it.
- Color Palette: Use traditional colors like deep blue, gold, or crimson to evoke a sense of history and sophistication.
2. Symbolic Strength: Animals and Their Meanings
Animals in emblem logos are potent symbols that convey specific traits and characteristics. The choice of animal can significantly impact how your brand is perceived, making it essential to select one that aligns with your brand’s core values and message.
Example 1: Ferrari
Ferrari’s emblem features a prancing horse, a symbol of speed, power, and elegance. The use of the horse as the central element of the logo reinforces Ferrari’s identity as a luxury sports car manufacturer renowned for its performance and prestige. The detailed depiction of the horse in motion adds a dynamic and energetic feel to the logo.
Example 2: The British Army’s Lion Rampant
The British Army’s Lion Rampant emblem is a prime example of using symbolic animals to convey strength and bravery. The detailed depiction of the lion, in a regal stance, signifies power and valor. This emblem effectively communicates the army’s core values through its choice of animal symbol.
How to Incorporate This Element
- Choose the Right Animal: Select an animal that embodies the qualities you want to associate with your brand. Research the symbolic meanings of different animals to find the best fit.
- Stylization: Decide whether to use a realistic or stylized depiction. A detailed image can add gravitas, while a simplified version may create a cleaner, more modern look.
- Color and Texture: Use strong, bold colors like gold or black to highlight the animal’s attributes and ensure it stands out.
3. Objects that Speak Volumes: Industry-Specific Symbols
Incorporating symbols related to your industry can immediately communicate the nature of your business. These symbols provide context and make your emblem logo relevant and recognizable to your target audience.
Example 1: The Harley-Davidson Bar and Shield
Harley-Davidson’s emblem features a bar and shield design that incorporates elements specific to the motorcycle industry. The shield shape and bold text make it clear that the brand is associated with motorcycles, while the bar provides a distinctive and recognizable element.
Example 2: The American Medical Association
The American Medical Association’s emblem includes the Rod of Asclepius, a symbol widely recognized in the medical field. This emblematic symbol signifies healing and medicine, aligning perfectly with the association’s mission to promote the science and practice of medicine. The emblem’s design is both professional and relevant to its industry.
How to Incorporate This Element
- Identify Key Symbols: Choose symbols that are easily recognizable and relevant to your industry. Ensure they are not overly generic.
- Design Integration: Integrate these symbols in a way that complements other design elements, such as text or shapes.
- Clarity and Simplicity: Make sure the symbol is clear and not overly complex. It should be easily identifiable and effective at various sizes.
4. Figures and Mythology: Adding Depth and Character
Incorporating figures from mythology or historical figures can add depth and character to your emblem logo. These elements can tell a story or convey deeper symbolism that resonates with your audience, making your logo more memorable and impactful.
Example 1: The Phoenix Suns
The Phoenix Suns’ logo features a stylized phoenix, symbolizing rebirth and resilience. This mythological figure adds a dynamic and powerful element to the emblem, reflecting the team’s spirit and competitive edge. The vibrant colors and energetic design convey a sense of excitement and transformation.
Example 2: The City of London’s Coat of Arms
The City of London’s coat of arms includes figures like St. George and the dragon. These elements not only add historical and mythological significance but also enhance the emblem’s prestige and heritage. The detailed and traditional design elements reinforce the city’s long-standing history and importance.
How to Incorporate This Element
- Select Relevant Figures: Choose figures or mythological elements that resonate with your brand’s story or ethos.
- Stylized Representation: Ensure that these elements are stylized to fit seamlessly with the overall design. They should enhance the emblem logo without overwhelming other components.
- Color and Style: Use colors and styles that complement the figure and enhance the emblem’s overall message.
5. The Power of Words: Mottos and Names
Incorporating a brand’s name or motto within the emblem provides context and reinforces the brand’s identity. It makes the emblem more memorable and helps communicate the brand’s core message effectively.
Example 1: The Harvard University Crest
Harvard University’s crest features a Latin motto, “Veritas” (Truth), which reflects the institution’s commitment to academic excellence and integrity. The use of a classic serif font adds to the emblem’s formal and prestigious appearance, making the motto an integral part of the overall design.
Example 2: The United States Marine Corps Emblem
The United States Marine Corps emblem includes the motto “Semper Fidelis” (Always Faithful), which highlights the Corps’ core values of loyalty and dedication. The bold and straightforward font ensures that the motto is clear and prominent, reinforcing the emblem’s message of strength and honor.
How to Incorporate This Element
- Craft a Compelling Motto: Create a tagline or motto that succinctly reflects your brand’s values and mission.
- Font Choice: Select fonts that complement the emblem’s style. For a formal and classic look, use serif fonts like Garamond or Times New Roman. For a modern approach, consider sans-serif fonts like Helvetica or Futura.
- Placement: Ensure that the text is legible and harmoniously integrated into the emblem. Use banners or ribbons to frame the text if needed, enhancing both readability and design cohesion.
Conclusion
Incorporating these five must-have emblem logo design elements—crests and shields, symbolic animals, industry-specific symbols, figures and mythology, and impactful words—can significantly enhance the effectiveness and impact of your emblem logo. Each element should be thoughtfully selected and designed to create a cohesive and powerful visual identity for your brand.
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So why settle for a basic logo?
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